Every Part of Patient Acquisition, Connected
Ten components, built and managed as one thing. Here's what each does and why it exists.
Treatment & Offer Strategy
Before a dollar goes to advertising, we decide what you're actually promoting. The treatment, the offer around it, and whether your local market and margins support it.
- Priority treatment chosen against margin and capacity
- Offer shaped to your pricing, not a template
- Market checked before spend, not after
Meta Advertising
Facebook and Instagram put your offer in front of likely patients nearby — creating demand rather than waiting for people to search. That matters in markets too small for reliable search volume.
- Geo-targeted to your real catchment area
- Creative built for aesthetics, not adapted from another industry
- Continuous testing of angles, headlines and imagery
Google Search — Where It Fits
Google captures people already looking. In larger markets with genuine monthly volume for a high-value treatment, it earns its place alongside Meta. In smaller ones it often can't carry a channel on its own.
- Recommended only where search volume supports it
- Never sold as a default add-on
- Assessed honestly during your growth plan
Treatment Landing Pages
Someone interested in lip filler shouldn't land on your full service menu. Each campaign gets a dedicated page built around one treatment and one action.
- One treatment, one offer, one next step
- Built and hosted by us — your site stays untouched
- Mobile-first, because most traffic arrives on a phone
Automated SMS Follow-Up
An enquiry lands at 8pm on a Saturday. An automated text goes out within minutes instead of waiting until Monday, while the person is still interested.
- First reply sent in minutes, day or night
- Sequenced follow-up if there's no response
- Handed to your team once the conversation starts
CRM Pipeline
Every inquiry lands in an organised pipeline showing exactly where that person sits — new, contacted, booked or closed — instead of scattered across an inbox and a notepad.
- Every enquiry captured with source and treatment
- Clear stages your front desk can actually work
- Nothing lost between shifts
Booking Workflow
The point isn't a lead. It's a consultation on the calendar. We build the path from interested enquiry to requested or confirmed appointment, and make the steps visible.
- Guided toward the next available booking step
- Requests logged against the originating campaign
- Show-rate tracked where your clinic records it
Conversion Tracking
Every enquiry is attributed back to the campaign, treatment and creative that produced it — so decisions come from data rather than a hunch about what felt busy.
- Tracking verified end to end before launch
- Attribution by campaign and treatment
- Timestamps on response and contact
Reporting
Monthly reporting that covers the whole path, not just the first half. What happened, what likely caused it, and what changes next.
- Spend, cost per enquiry and conversion rate
- Contact, booking and show rates where tracked
- Plain explanation of what we're changing and why
Monthly Optimization
The work continues after launch. Each month we monitor the campaign, test new creative and offers, review conversion and lead quality, then decide where budget should move.
- Creative and offer testing on a set cadence
- Landing page and follow-up reviewed for leaks
- Budget increased, held or reduced on evidence
What This Doesn't Do
Let's Find Out Whether the Numbers Support It
We'll review your priority treatment, local market, capacity and available budget, then tell you whether a responsible patient-acquisition test makes sense.
Get My Growth PlanOr run your own figures in the clinic economics calculator.